![]() As we all know, not everyone who has a LinkedIn account uses it every day. This is an easy filter to add, but an extremely important one if you are trying to find the most active people on LinkedIn. ![]() to make sure that my search results stay as neat as possible. Many times, I will exclude “coaches”, “consultants”, etc. Look for words in the Titles of some of your prospects, and if you see anything that looks off, go ahead and exclude it from the search. Again, the Title filter is so powerful because it allows the use of Boolean Search.įor example, if I was searching for Transplant Directors, I could use the search below to search for directors, while also excluding anyone involved in Hair Transplant.Ĭommunity Insider Tip: Something that will help you as you refine your Title searches to be exactly what you want is to scroll through a few pages of results. There is just so much that can be done with this single filter, so I’ll share a few examples. If I had to pick only one Sales Navigator filter, this is the one I would choose. The Title filter is my “golden” filter so to speak. The possibilities are truly endless, which makes this such an important and underutilized filter. If you are targeting lawyers who have a small practice, think about adding Lawyer into the Title filter, and “Associates” into the Company filter. Other examples: If targeting manufacturing companies, think about entering “Manufacturing” into the Company filter. This also can work well in conjunction with the Industry filter although, you may be limiting your search results by using both. The possibilities are endless with this, and you can get really creative to get precise search results. This way I know the exact companies I am going to populate.Īnother example would be targeting tech companies with “.io” or “.ai” in their company name listed on LinkedIn. Rather than using the Industry filter for this, I prefer to enter Hospital, Medical Center, and Clinic into the Company filter. One example of where I’ve found the Company filter to get more precise results than the Industry filter is when targeting Hospitals. This is for a number of reasons, and without going too into the thick of it, comes down to folks who have multiple positions that are current, but also in different industries.įor this reason, I would recommend getting comfortable with the company filter and trying it yourself. Something to note about the Company filter is that you can utilize Boolean Search, which creates endless possibilities. Now, this might throw some people for a loop, but the Company filter has allowed me to get much better results than using the Industry filter. For example, I’ve always thought it would be cool if a Real Estate Agent used the Postal Code filter to connect with the most active LinkedIn members in their community. The utility of Postal Code filtering applies to brick & mortar businesses tied to a physical location and/or salespeople who have a specific region. ![]() A feature that often is overlooked is the ability to filter by a specific Postal Code. How You Can Use the Core Advanced Filters įilters don’t get more straightforward than this, but it is worth mentioning because it is such a core component of building a search. The core filters you should be using with every search are Geography, Company, (Job) Title, and Spotlights. Then, I think of the other filters as more of an auxiliary that I can add and remove to be more precise. When it comes to the filters on LinkedIn Sales Navigator, I like to focus on a few core filters that get utilized for every one of my searches. Knowing how to use the Advanced Search filters in Sales Navigator properly is important for spending your time and interacting with the most ideal prospects possible. Today we are going to focus on targeting because this is where every interaction on LinkedIn begins. When I think of the benefits of Sales Navigator at face value, I think of two things - targeting and messaging. Yet so many people don’t use Sales Navigator to its fullest potential because they don’t know how. In my opinion, there isn’t a single tool on the market with the level of utility that Sales Navigator provides for the price. LinkedIn Sales Navigator is one of the most underutilized tools for prospecting, lead generation, and building business relationships.
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